Role of Conversational AI in Customer Support

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Conversational agents are extremely popular especially with the pandemic taking most of the business online. The need for better contact centers that offer user-friendly interactions has gained popularity in recent times. Just like most customers want quick resolutions and reassurances, organizations have been working endlessly towards keeping their communication functioning efficiently. These unpredictable times have highlighted the importance of fulfilling customer expectations like never before. Organizations across various industries have faced a colossal amount of customer queries demanding fast clarifications and solutions. This new wave of almost all customers looking for online options has indeed left organizations with no other choice than offering flexible, steadfast, and reliable solutions and experiences.

While technology seems like the best solution, it also implies that organizations cannot continue with the age-old practices. Small and global businesses are now embracing innovation which enables them to take up fulfilling approaches. The need of the hour has led to a great demand in using conversational AI in customer care services.  Conversational AI ensures superior customer experiences and provides operational benefits to an organization.  A business can achieve its targets by using conversational AI, as it provides a customized interface that is applicable over any channel. Conversational AI offers better control and operating approaches with a well-orchestrated functioning of the back-end processes thus helping businesses to deliver the best to its customers.

Let’s now look at the roles played by Conversational AI in the customer service industry:
Better Service to the Customer: Chatbots simply the customer’s l̥ives by providing highly approachable and reliable solutions. Conversational AI enables organizations to monitor customer interactions and manage the course of each customer with the help of a highly intelligent master-bot. This type of Chatbot can function by seamlessly integrating back-end systems, knowledge bases, and third-party Chatbot systems to deliver the best and most appropriate response to the customer. Installation of such a Chatbot allows businesses to maintain control over their specific domains while offering the best to their customers. 
Chatbots can also be customized to use personalized information from the system and offer contextually appropriate responses based on user preferences.  A master-bot can be trained to maintain the context of the interaction thus allowing the organization to identify the best opportunities to carry out business. Machine learning models in the conversational AI can identify and customize customer-conversation flows and direct it towards favorable responses and products, thus boosting the overall business of the organization.
Enhance Back-Office Operations: Conversational AI allows organizations to easily merge with the existing back-end systems and services. This feature helps enhance the incorporation of customer service into the back-end processes to offer meaningful interactions with accurate solutions to customer queries. The integration of AI-powered chatbots also enables better functioning of the back-end operations by easily providing customer feedback. Such feedbacks or interactions help recognize customer preferences. AI-powered systems such as the RPA (robotic process automation) can improve the back-end technology and enable the overall service.
With employees working from different cities and countries, cybersecurity risks have also immensely increased. Prevention of such threats requires an efficient system that comprehends employee and customer needs. Conversational AI can effectively provide services on various channels while safeguarding sensitive customer information, networks, company data, managing passwords, and other confidential information. Chatbots can also be modeled to ensure that employees working from home or using systems not assigned by the organization adhere to the security policies and follow guidelines.  
Better interactions between Sales, Customer Service, and Tech Support: Conversational AI functions efficiently as a tool of communication. Chatbots interpret interactions with customers and direct them towards certain services or products offered by the company, contributing to improved sales. Conversational AI is built to integrate various back-end and customer interaction processes to offer the best outcome. Conversational AI also offers a single interface that can be accessed over any channel. This promotes familiarity and builds trust with the customers which in turn enhances the application and provides better digital engagement and interaction. Built-in data tools in the Chatbots support the privacy regulations and allows the organization to analyze each customer’s interaction in real-time. This information can be interpreted further to improve the application, services, and user interaction interface. Such a collaborated approach enhances user engagement and enables organizations to customize their services as per customer preferences.  Chatbots also play a significant role in uniting various departments by providing proficient employee assistance and encourage teambuilding. Conversational AIs can be trusted as an accurate source of information as it functions only on factual data. Contextualized and personalized information provide better interactions between the employees and the chatbot, and customers and the chatbot. Such interactions also enhance peer relations among employees and strengthen the very fabric of teamwork in an organization.
Involvement of Remote Workers: Customer service needs diligent functioning and requires all departments of a business to coordinate and work towards one goal. But, it is often challenging when it comes to monitoring the tasks and work of remote employees. Remote workers like other employees may also need supervisor support or help to confirm a course of action or to verify the flow of tasks assigned to them. Conversational AI can resolve this problem too. Chatbots can act as support for the remote workers when a supervisor or manager is not easily available to help or monitor their tasks. Such chatbots also referred to as HR chatbots deal with the transformations that are happening in the workspace. HR chatbots help teams with various tasks and boost the overall performance of the business. 
The primary goal being customer experience and satisfaction, HR chatbots can perform various tasks ranging from recruitment to facilitating in-house transitions to collecting data and analyzing it. The HR chatbots can be trained and modeled to gather information concerning employee training and presentations too, thus ensuring the employees can gain better working experiences. Another noteworthy feature of the HR chatbots is that they can work 24/7 without any leaves. This enables remote employees to access the office setting at any time of the day indirectly enhancing the overall business.

Conversational AI specifically developed for customer services can provide meaningful interactions to the customers. Having all the relevant information at hand, these chatbots are capable of making quick judgments to provide the best possible solution to the customer. This brings satisfaction not just to the customer expecting quick resolutions and suggestions, but to the employees as well, who just want to do a good job. 

Conversational AI in the service industry helps create better and conductive ecosystems that deliver innovations and good service experiences to a customer thus strengthening the sales of a business.